Mobile Marketing
Customer’s attention (and money) have shifted to mobile in recent years. As a result, marketers are following trends in order to achieve true Omni channel engagement. Marketing is becoming more fragmented as technology becomes more fragmented. And, in order to capture and hold the attention of prospective buyers, content must be strategic and highly personalized.
Mobile marketing is an important part of the puzzle when creating a short-term or long-term marketing plan.
Mobile marketing is a way to use technology to create personalized ads for your products and services to users who are always connected to your network.
Mobile marketing is a marketing technique that businesses use to effectively engage with customers at any time and from any location. The increasing penetration of smartphones, mobile phones, devices, and networks will increase the size of the mobile marketing market.
The mobile era has already arrived. If you haven’t implemented any mobile marketing strategy, you’re already late!
Mobile marketing audiences are classified based on their behavior rather than their demographics.
Advantages of Mobile Marketing
We spend the majority of our days with our phones in our hands. Furthermore, the average user spends more than an hour per day on the top five social media apps and clicks their phone more than 3,500 times per day.
Today in India around 41% have access to internet, out of which 37% people use smartphones to access the internet. Phone accessibility ensures that your ads/campaigns are easily seen by users.
Mobile marketing increases the likelihood of something “going viral.” You will gain significantly more exposure with no additional effort or cost.
These are some of the major reason for why we should to focus more on mobile marketing.
When compared to radio or television advertising, the cost of mobile advertising is significantly lower. Targeting also plays a significant role in this. You can concentrate on targeted advertising to reach a specific set of customers who want and require to see your advertisement and if it isn’t working, you can save money by simply discontinuing your campaign.
It also assists in raising brand awareness and maintaining consumer trust, which helps them increase sales.
When it comes to online advertising, mobile marketing is far more accessible. To get started, you don’t need advanced technology or extensive technical knowledge. It is also simpler to assess the effectiveness of mobile marketing campaigns.
Types of Mobile Marketing
- Social Media Marketing
Social media makes it easy to create a personal connection with your customers via comments and messages. You can also use customer referrals and recommendations to make your business more appealing.
People first discover brands via social media, so if you’re not using social media sites like Facebook, Instagram, and LinkedIn, you’re missing out on the opportunity to learn about, follow, and do business with brands. Effective social media marketing can help your company achieve extraordinary success by generating loyal brand supporters, leads, and even sales.
Another part of social media marketing is Paid social media advertising, in which you can pay to have your business appear in front of large numbers of highly targeted users.
So one way or another, social media advertising to guarantee that you’ll reach the right customers.
Companies majorly use social media for driving traffic to their websites, a place where they can convert visitors to potential customers.
From promoting content that drives engagement to extracting personal data that makes messaging resonate with users, social media marketing has transformed the way businesses can influence consumer behavior.
Social media helps you to build a better visual identity in front of large audiences which in turn improves the brand awareness
These platforms enable you to network, gather public views, hold discussions, and connect directly with your followers via both direct and indirect lines of communication.
- Mobile Notifications
Push notification marketing is a type of advertising in which marketers inform their target audience about services and products through browser notifications on a variety of devices.
Push notifications don’t have as many entry barriers because users can subscribe to them without giving any personal information. Push notification marketing typically generates greater opt-in rates than competing strategies like text and email, which is not surprising.Top of Form
To begin, ask visitors (who visit your website or app) if they want to receive push notifications. You then have complete control over who receives each message. Browser push notifications are simple to set up, making them ideal for small businesses.
Web and mobile push notifications can both be used as part of a multi-channel marketing strategy.
Brands frequently utilize mobile push notifications to distribute news, offers, product updates, and other information that is vital to the performance of an app and necessitates the app user’s attention.
Push notifications on the web and on mobile devices can include pictures and links. Additionally, video files, music files, and other types of rich push notifications may be supported by some users’ operating systems. Utilize these chances to include rich media in your messaging, such as videos from your company or images of your most recent products. Your messaging will stand out and user interaction with your material will rise if you use rich content.
Though the expectation of an immediate response can drive users away from an app rather than back into it, so rather than being overly pushy or spammy, focus on delivering valuable content to your audience in order to develop a long lasting-reputation for your company.
3. Location-Based Marketing (GPS)
The GPS feature on smartphones is used by location-based marketing to assist advertisers deliver advertisements and familiar content based on user’s locations.
You can even adjust your marketing campaigns based on the location, ensuring that most of the people from that location are able to see your ads using the latest mobile technology features, including location-based services.
Retailers, both online and offline, can now target particular client types with their products or services in an effort to get them interested in their brands. This is made feasible by location-based services.
The ability to connect with customers on a more personal level based on their personal information and interests makes location-based services much more than just basic GPS technology, enabling shops to offer their customers relevant and helpful information.
With the use of location-based marketing, businesses may specifically target customers with online or offline messaging based on their precise location.
Marketing teams can also use this information and target customers based on criteria such as proximity to a store, local events, and more by using this location data.
Location-based marketing has begun to play a significant part in the business strategies of many small scale businesses this year, and it is projected to be widely employed in the years to come, especially given the importance of mobile marketing and the continual rise in mobile usage.
Businesses like Swiggy and Zomato heavily rely on notification marketing, they throw attractive offers so as to gain customer activity over their apps.
- In app Marketing
If you don’t have a plan for communicating with your current users, you risk losing them before bringing on new ones, so for engaging and retaining the users you’ve worked so hard to attract, in-app marketing is very important.
Any type of marketing initiative created for and implemented inside a mobile application is referred to as “in-app marketing.”
Any advertisement or marketing campaign that is intended to be shown to your customers while they are actively using your app falls under the umbrella of in-app marketing. With the aid of in-app marketing, businesses can interact with customers in real time and promote new products to keep them interested.
For engaging and retaining the users you’ve worked so hard to attract, in-app marketing is very important. In order to achieve this effectively, you need to identify who will use your app, where to locate them, what to say to them, and what they want from you. This includes a variety of in-app communication tactics aimed at encouraging desired behaviors and driving revenue, such as:
- promoting the selling of virtual items and currency within an app
- using exciting offers on products and services in order to attract user
- informative content about new features or products available within app
While your in-app marketing strategies will differ depending on your platform and app format, what is important is that everything is easily accessible for your users and that you’re messaging is kept fresh. Keeping up with the latest marketing trends can be difficult, but the results are well worth the effort.
Although each app demands a unique strategy, there are a few habits that every mobile marketer should avoid. Most essential, campaigns must not interfere with a user’s intended experience or be invasive. Any type of text or promotional videos must to be simple to close and make good use of the available screen space.
While putting the user experience first, communications should be noticeable and unambiguous.
- Influencer Marketing
Influencer marketing is becoming a widely used strategy for online promotion. It has been a buzzword, for some time now, and the mainstream media frequently refers it.
Influencer marketing combines both traditional and modern marketing strategies. It transforms the concept of celebrity endorsement into a content-driven marketing campaign for the modern era.
It is basically a marketing strategy which is purely incorporated with the goal of increasing reach for the company. And to do so, they required the help of content creators or influencers, these are nothing but people who have large online base. These people have large set of followers on social media.
Influencer marketing, however, doesn’t just involve famous people. Instead, it centers on influencers, many of whom do not view themselves as famous in offline settings.
In short, a social media influencer is someone who exerts influence through social media. When you hire an influencer to promote your product or service, its influencer marketing.
Influencer marketing is effective because social influencers have established a high level of trust with their followers, and recommendations from them provide social evidence to potential customers for your business.
Nowadays almost every brand is using influencer marketing to increase their reach over social media. In fact it is proven to be the most effective techniques for some brands. Brands like boat, mama earth are clear examples those brands who achieved immense success through influencers marketing.
No matter in what industry your business falls in, there’s bound to be a least one influencer who meets your requirements
In fact influencer marketing is so in demand right now that people are opting it as a full time career choice.
Influencer marketing does not focus on immediate outcomes either. It’s the same kind of methodical strategy used in Social Media and Content Marketing, where the goal of your campaign isn’t to promote your products directly. Instead, it’s about showcasing your industry’s thought leadership, authority, and credibility.
Remember the main goal here is to earn the trust from people, who then eventually will become your customers.
How to interact with your users
No matter what strategy you use, your user’s attention is a valuable resource, and you must ensure that what you send is valuable to them. Make sure to answer the following questions every time you send a message:
- What is the main goal of your message? Is it useful to your user?
- When they receive the message, what action do you want the user to take? This will enable you to convey your intention more clearly and assess its success.
- What context of you message is considered important for user? Remember context is everything in mobile messaging including time, location, and user preferences.
- Will your user care? Remember spamming tons of post or notifications in a day is only going to drive your users away it is never the solution, Mobile Marketing requires patience you have stick to the schedule even if it is not working out.
