Digital Marketing / Start-up Marketing

What is MarCom ?

Marketing communication is a crucial and complex part of a company's marketing strategy (MarCom). MarCom is a broad term for all your marketing communications and media.Marketing communication includes advertising, direct marketing, branding, packaging, your website, printed materials, public relations initiatives, sales presentations, sponsorships, trade show appearances, and more. What is MarCom?Marcom, or marketing communication, is how companies directly or indirectly communicate, educate, and enlighten consumers about their products, services, and brands.Marcom gives a business and its brands a voice and enables them to interact with and communicate with consumers.It helps companies link their brands to specific individuals, places, events, experiences, and emotions. It may also assist…

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07/10/2022
Digital Marketing

Pay Per Click

Can you, advertisers, be truthful with me for a second? On a scale from 1 to 10, how well do you understand the world of sponsored advertising?Even though 45% of small businesses utilize online advertising, many of us have never heard of pay-per-click. Every marketer should know how to use PPC, or at the absolute least, have a rudimentary grasp of it. You will have a thorough understanding of pay-per-click marketing after reading this article. We'll start by discussing the benefits of sponsored advertising before diving into some essential ideas. What is PPC?Pay-per-click, or PPC, is an acronym for the internet marketing strategy in which advertisers…

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06/10/2022
Digital Marketing / SEO

SEO and SMM

When it comes to search engine optimization (SEO), it used to be as easy as stuffing your website with keywords and hoping to rank. Before the invention of social media, it was one of the few methods for boosting website traffic, and marketers worldwide turned their attention to it. Then came the incredible world of social media marketing (SMM), which aided marketers in better connecting with their clients.Let's look at how businesses may use SEO and SMM to increase traffic, convert visitors into customers, and keep those customers arriving back for more. These two strategies work together to create a digital marketing strategy. Difference between SEO…

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06/10/2022
Digital Marketing

Top Digital Marketing GURUS

You like to be the best in your industry as a digital marketer. We set important objectives such as becoming the best digital marketing leader you can be, predicting changes to best practices, and understanding the best ways to adapt to new technologies.While we may be aware of the goals we want to set for ourselves and our teams, we may not always be mindful of the best way to get there. Since there is so much information on the internet, having your favorite websites and periodicals may leave you with more information than you can handle.Here's where marketing specialists can help. You and your…

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06/10/2022
Digital Marketing

Digital Marketing Concepts

Running a business without digital marketing is like growing a plant without giving it access to air, water, and sunlight. Yes, you're right. Digital marketing is the defense you need to grow your business the right way. Digital marketing is a skill that employers are seeking, especially if you want to shift jobs.However, it would be best first to comprehend the foundations of digital marketing before you start firing the arrow in the dark. You can enroll in an online course to learn the fundamentals. Enrolling in an advanced digital marketing course that can educate you further is perfect.These foundational skills can help you get…

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06/10/2022
SEO

Best SEO Keyword Research Tool

Are you looking for the best SEO keyword research tools? For your website to increase traffic, keyword research is crucial. It helps you produce the best content possible to increase organic search traffic. Selecting the right keyword research tool might be challenging, especially if you're new to SEO (Search Engine Optimization).We'll talk about the best keyword research tools in this post that professionals use to drive more website traffic. What do you mean by a keyword research tool?You may find subject ideas that people are searching for on search engines like Google, Bing, and Amazon by using a keyword research tool. This helps you identify the…

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06/10/2022
Digital Marketing / Start-up Marketing

Complete Guide On Starting Your Own Business

You must develop a surprising level of precision when navigating an ecosystem of multi-layered duties when starting your own company. There are various crucial steps for beginning your business, from coming up with an idea to building a website and marketing your brand. Despite the fact that this may seem like a lot to handle, planning your strategy in advance will enable you to meet obstacles head-on and make steady progress toward your objectives. To assist you in starting this life-changing adventure, we have put together a thorough guide on everything you need to know about how to start a business. How do you launch…

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12/09/2022
Digital Marketing

Artificial Intelligence in Advertising

As data and AI are used, advertising is changing quickly, just as in many other industries. Customers are witnessing these changes in chatbots that help them make decisions about purchases and personalised advertisements on their computer browsers. But how exactly does artificial intelligence support advertising?Artificial intelligence (AI) is a phrase used in advertising to describe the reproduction of human intelligence in machines trained to think like people and mimic their behaviour in response to input. They make better decisions in the future by using historical data to learn from past errors. AI may assist marketers in creating more individualised experiences, selecting the right audience, and…

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12/09/2022
Digital Marketing / SEO

What is search engine optimization?

SEO is the exercise to receive a targeted audience for a website from the organic (non-paid) ranking of a search engine. The duties of SEO involves the generation of standardized content using determined keywords and backlinks creation. A website can get a free and increasing number of audiences by the advantage of' ranking for a specified keyword'. Let's get an insight into the working of search engines.    Working of Search Engines Search engines like Google run an algorithm in real-time, searching a plethora of pages, to get the best results of the search done. This "best result" is obtained based on several factors like:…

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04/08/2021
Read more about the article What is search engine optimization?
Digital Marketing / SEO

The difference between SEO and SEM

To differentiate between SEO and SEM, it is essential to know the definition of SEO and SEM at first. SEO stands for “Search Engine Optimization”, and it is the process of optimizing a website to get free organic traffic from search engine.SEM stands for “Search Engine Marketing”, and it is a digital marketing process of increasing website visibility in the search engine by the free organic traffic got through SEO or paid traffic through PPC advertisement or both. Though the primary purpose of SEO and SEM is to increase the visibility of a website in a search engine, there are some differences between SEO and SEM.…

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04/08/2021
Read more about the article The difference between SEO and SEM
Digital Marketing / SEO

Seo Metrics for top results

Optimising your search engine is a process that focuses on attracting and driving non paid or organic audiences to the site. It is possible by making the related content rich in keywords that the audience will search on search engines. The search engines can be Google, Bing etc. It is challenging to know if the SEO is doing its job or not. It is because it may take months to see the results of SEO. Hence it is imperative to know precisely the metrics (a quantifiable estimation of one particular piece of data) that one needs to observe to track these metrics and focus on…

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04/08/2021
Read more about the article Seo Metrics for top results
Content Marketing / Digital Marketing

Affiliate Marketing 101: A step by step guide.

Are you tired of your regular 9 to 5 job? Do you often stay up late thinking of ways that can increase your income? Well, then Affiliated marketing is precisely for someone like you. It doesn't matter if you own a business or not. Affiliated marketing works on the principle of Revenue Sharing. If you are promoting your product, you can also join in with other companies and promote theirs too for a fixed commission with every sale the company makes. So here's how you can earn those extra bucks without working up a sweat. Definition: Affiliate Marketing is the method of promoting someone else's…

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04/08/2021
Read more about the article Affiliate Marketing 101: A step by step guide.
Digital Marketing / Web Design

101 BEST ONLINE BUSINESS TOOLS TO CREATE PROFITABLE WEBSITE

Online business tool is mostly disregarded in favour of newer businesses and companies. Most companies often end up using old traditional tried and tested older methods. The old ways do carry the same importance, but it is more important to use modern, practical, and business-intelligence tools to remain competitive in today's world. Although the necessary pieces of equipment for making a business succeed are proceeding with awesome ideas, seamless work ethic, and spontaneous passion. To keep up with the digitally-driven and fast-paced world, let us look down at these intimidating business tool to adapt to a unique business environment. WORDPRESS WordPress is the best balance…

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04/08/2021
Online business tool
Content Marketing / Digital Marketing

What is a blog & how do I start blogging?

A blog is a millennial term referring to an online journal or diary located on the websites. Many people tend to share and document stories of their lives, experiences or plans publicly or privately depending on their own will. Each time it is updated with relevant content, with the intention of sending the message out to the readers. Low investment, low cost, and without any time constraints, it is a more natural way of representing colorful opinions and personalities of the bloggers. It has proven to be therapeutic, helpful for viewers seeking solace through connecting with people, sharing experiences and exchanging support. Do you know…

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03/08/2021
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