IBM in Artificial Intelligence (AI)

IBM AI MarketingIt could seem challenging to deliver tailored ad interactions without identifying information. New AI technologies, however, are revolutionising the marketing sector, shifting away from audience tagging and tracking strategies and toward audience behaviour prediction without the use of cookies or private data.These results are achieved by utilising technology accessible to an open ecosystem and science-based realities about human behaviour. Brands and marketers may use the best timing and creative components to communicate their stories at scale and engage their audiences. These tools allow brands and marketers to break out of walled gardens and lay down the law.With IBM Watson Advertising, companies like CVS,…


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